Yuuna Ichikawa felt uncomfortable with the concept of “student = youth,” so she wrote a poem that conveys that “youth is not a certain period of your life, but the way you feel in your heart.”

She resonated with and was inspired by Samuel Ullman, and eventually embodied his philosophies. Loie Fuller, a pioneer of modern dance, was chosen as the design source, and Patti Smith, known as the Queen of Punk, was chosen as her muse. Regardless of society’s stumbling blocks, she breaks new ground, takes certain social situations as insanity, and pushes forward with that insanity and the youth of her spirit.

Established in 2020, the brand YUUNA ICHIKAWA was born out of the idea of "creating a shock that would stir the lives of women who are strong and stand up for society” of the fashion show she attended, which shocked and inspired her to pursue a career in fashion. The designer aims to create a shock to YUUNA ICHIKAWA viewers and wearers and have them be shocked.

After studying classical ballet for 11 years, Ichikawa studied fashion under the influence of her mother, a freelance wedding dress pattern maker. She specializes in designs influenced by her mother and the experiences she gained from wearing stage costumes.

Ichikawa graduated from Shiga Otsu High School, Department of Home Economics, and subsequently enrolled in Super Designer Department of Osaka Bunka Fashion College.

Ichikawa won the YKK Fastening Awards in 2020 and 2021. She became a finalist at the International Digital Fashion Portfolio Award 2021, hosted by Graduate Fashion Foundation, and also received the second prize at the 2021 National Fashion Design Contest, Part 1 (Governor of Tokyo Award). In the same year, Ichikawa won the 2021 Dalian Cup International Youth Fashion Design Contest and the JFA Fur Design Contest.