Personal connections are drawn between daily objects of self-portrayal. Seemingly random items are observed as instruments of representation and tied together by Sung Ju Lee himself as the mediator. A focal point is on a Korean yellow melon (Chamwoe) that shares the designer’s first name, Sung Ju, which he was often teased for during childhood. (Sung Ju is a region that is the most famous for delicious Chamwo.)

Used in whole or in parts, the collection adapts the unique individual features of each item in a direct and naive manner into the collection. The resulting outcome is simple yet clear and delicate. Lee hopes the clothes are not only solutions to his questions but also a refreshing inspiration for others’ everyday dressing.

Inspired by the elements of sculpture, Sun Ju Lee blends personal interests and experiences together to create a collection. SUNG JU FW22 collection is about some of designer’s childhood memories. A memory of being made fun of for sharing his name with a Korean melon became very symbolic for the designer and was utilized as a direct and pivotal inspiration for the collection. The whole process was a continuity of questions to himself and an opportunity for an honest self-reflection.

SUNG JU creates unconventional collections based on elements of structure. It aims to produce daring yet practical creations based on personal interests and experiences.

Sung ju Lee completed architectural design and started the brand SUNG JU in 2020. SUNG JU creates unconventional collections, aiming to produce daring yet practical creations based on personal interests and experiences.