Theory of Emotion

ASATO's ultimate goal is to affirm human life by discovering new value to past negative experiences and we regard wearing as embracing. Fashion, for us, is a healing ritual that sublimates the pain of life into elegance and celebrates our existence.

Asato Kitamura was born in Hakusan City, Ishikawa Prefecture.
NY-based artist and fashion designer.
He received his MFA in Fine Art (2022) from PARSONS MFA Fashion Design and Society.
In graduate school, he studied the philosophies of Freud, Nietzsche, and Bataille.
Born in 1996 in Hakusan, Ishikawa, Japan, he grew up influenced by him grandmother, aunt, and mother, who were all deeply involved in Japanese art.
He was a self-taught artist until 2014, but after graduating from high school in 2018, he moved to Tokyo to pursue his activities in earnest. He studied clothing at Tokyo Mode Gakuen Advanced Specialist Course and worked as a seamstress at UNIQLO for 4 years to hone him skills. 2017, he went to London to do an internship at MICHIKO KOSHINO, which inspired him to study abroad. While at Tokyo Mode Gakuen, he won a total of 12 awards in domestic and international fashion contests and graduated in 2018.
He received a scholarship from the Hotta Scholarship Foundation and Tokyo Mode Gakuen to study abroad and traveled to Paris to gain experience working with costume designers. He then moved to the United States to attend Parsons MFA Fashion Design and Society.
His May 2022 collection received attention from Vogue, WWD, and other media around the world.
In October 2022, he successfully presented his first collection in Tokyo, and in December 2020, he held his first solo exhibition at Mizuma & Kip Gallery in New York, which was attended by over 200 people.
(As of December 21, 2022)